Mitch's House of Jewels was established in Fresno, CA in 1974. Starting the trade Mitch began creating jewelry at the age of 7 in Istanbul, Turkey. Beginning in his 20's he began traveling the world including France, Germany, Portugal and ending up in Los Angeles where he made jewelry for famous stars like Liza Minelli, and Lindsay Wagner. He also made jewelry for the Holywood Movie Studios, and major Jewelry Retail Stores in Beverly Hills. Today, Mitch has clients all around the San Joaquin Valley, California, Arizona, Florida, Louisiana, Oregon, and Texas.

Mitch's House of Jewels is currently the sole central valley distributor of Grenacher line of watches from Swiss Sport, and Festina watches.